A website, unlike regular advertising and communication tools, has an unlimited scope of attracting attention. The choice of the designs and content incorporated depends primarily on the target audience, purpose and requirement. It is not advisable to incorporate animation just because it is attractive, rather it should enhance the already available features and content. A thorough analysis of other methods of inducing interest must be thought of before thinking of animations. One has to decide on the value addition that an animation can give to the site. If it proves to be a distraction and takes away attention from the actual content it may be worth skipping.
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