Check out forms are good for your system to keep track of sales and for the customer to verify that he is buying the right item. However, poor forms can drive away even serious customers.

Use these forms from another location to see that it is actually working at all times. Many a times an error message may pop up even when the user has provided the right information. This may be due to a bug in the system. Clearly specify the key to be used to move from one field to another, right at the beginning.

Use minimum number of pages and ask only relevant questions. Remember that the customer knows your product and hence is ready to buy. The form should not appear as though you are questioning their identity.
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