There are certain guidelines on W3 about web content accessibility which are aimed at making using websites easier for people with disabilities. These guidelines should be taken into consideration by all web content developers and designers. The primary goal is to promote accessibility, but other advantages also are present. It makes your page easy not only for your customers with some disability but easier to use for the ones with no disabilities. It does not discourage from using video and audios but they can be used such that it becomes more accessible to a wider audience.
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